design…Choose from hundreds of frames and mats

ideas…You name it and we can frame it

experience…A family tradition of expertise

value…not just good looks, an investment

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Forever Frames
6511 Highway 92,
Acworth, GA 30102
404-518-6453

 

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When Denys and Ena Peverley opened Forever Frames of American 29 years ago, there was some skepticism about their chances of success.1

One lady came in with her kids and looked around and said “I don’t think this business is going to go here – people here put their pictures up with tacks and tape,” Ena Peverley said with a smile. “But here we are, we’re still here!” The Peverleys, both Londoners by birth, found their way into the frame business by a circuitous route. Over the years, Denys Peverley’s job in the clothing and hobby businesses took the family to various locations around the world. But in 1977, when they decided to settle down, it was Cherokee County that finally claimed them. “We’ve always lived in Woodstock since 1977, though we first opened the store in Marietta,” Denys Peverley said. “And my wife ran the store for many years- all the customers loved her”. Forever Frames opened in 1982 in its Marietta location, but later that year was moved to its current site in Cherokee, a homelike series of rooms complete with two fireplaces. All the walls are covered with artwork: prints, hand-painted oils, photographs, and even some stained glass. Most of the art is for sale, but it’s mainly there to showcase the shop’s frames—the work of Denys and Ena’s son Michael, and a kind of artwork in itself. “Most consumers don’t understand framing,” Denys Peverley said. “There’s an awful lot of detail and a lot of creativity to it. Every day you learn something new.” Michael Peverley is a certified picture framer and is dedicated to his work. “(Framing) is not a hobby”, he said. “It’s more of an old-world craftsmanship.” Part of the business is keeping track of trends, he said. “It’s a fashion business. It goes hand-in-hand with the furniture business, which follows the rag (clothing) trade.” The Peverleys can frame pretty much anything, not just artwork and photos—and customers come in with all kinds of memorabilia they want framed. “If it can fit through the door, and stays still long enough, we can frame it,” Ena Peverley said. Forever Frames and the Peverleys pride themselves on offering the finest in custom framing – but they say their prices are almost invariably lower then the “big box stores.” “We tell people, travel around to five different places, then come back here,” said Michael Peverley. “We’re almost always cheaper, and the quality is better.” But perhaps one of the most striking attributes of the shop, and one that keeps customers coming back, is the feeling of family the Peverleys create. “We have a heart,” Ena Peverley said. “When customers come here, they’re dealing with one of the family.”

1 Atlanta Journal-Constitution, December 16, 2004

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